Wed, 28 Jul 2021

Why Product Photography Is Important In E-commerce

13 Jul 2021, 18:51 GMT+10

If you own an e-commerce business you should be aware of the importance of marketing yourself. One valuable asset to your business is product photography. This is an incredibly powerful tool which can be used to market and sell your products to consumers.

It's a known fact that we are able to remember eighty percent of what we see as opposed to only twenty percent of what we read.

So it's clear, we like things that we can visualise and we take on information that we are able to see.

Therefore, when it comes to the e-commerce industry, high-quality images are crucial if you wish to increase your sales. Consider the below:

Invest In A Reputable Product Photographer

A potential customer will trust your brand and feel secure when purchasing your product if you have good quality images of your products.

However, think about the size of the images you use on your website as you don't want the images to slow down your loading speed. Ideally, an image needs to load up in under two seconds to ensure your bounce rate isn't affected.

Use Unique Photographs

The photographs that you use in your e-commerce store need to be unique if you want to rank and convert sales.

If your e-commerce store has an image that is used by another store, a consumer may end up visiting another online store that is selling a similar product to what you are selling.

If you have unique photographs, you can avoid this. Additionally, consider using product videos which also improve the visual experience for the customer.

Keep Things Simple And Minimalist

You want your product to be the centre of attention in your photograph. So, keep the background simple. A background that is light coloured, grey or white would be perfect.

Ensure there are no shadows in your pictures and make the background bright. Remove anything that's on your website may move your customer's attention away from the product you are selling. Avoid editing if it alters the way the product looks. This will just cause customers to return the product.

Consider 360-Degree Images

If you have a photograph that shows your whole product, you gave your customer a better online shopping experience. By using 3D photography, customers are less likely to return your product. Your conversion rate will therefore increase.

Consider Lifestyle Photography

This means your product is seen in the environment it's intended for. This enables the consumer to see how the product can be used. If you use lifestyle photography, not only will you make your product more appealing, you'll also improve your brand's authority

Use Models

In the world of fashion, we expect to see items modelled on people. When consumers are shopping online, they unable to get a full feel of an item. If you're selling a product that can be worn, then use a model to show off your product. This gives your consumers the chance to see the product in a better light.

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